Blog

20 January 2025

Pet food M&A in 2025

by Marcel Blok in General

Today I read some very interesting articles about pet food M&A in Petfood Industry’s daily news bulletins from December. Articles that seem to beg for some comments. Personally I find it confusing to read about companies in the M&A list that are not in pet food per se. I see e.g. companies in the equipment [...]

27 September 2024

My confession

by Marcel Blok in General

In my work as a consultant I am more often than not in situations in which building brands is a main topic of conversation. I strongly adhere to the school which teaches us that story-telling is key. To get the message across, to point out relevant detail. Certainly also because long lists of attributes without [...]

5 August 2024

Innovation, the continuing story

by Marcel Blok in General

On August 15 Debbie Phillips of Petfood Industry Magazine published a very interesting article about the diminishing number of innovative product-launches in our industry. The article led me to some observations. One being that the Mintel definition of true innovation – which is mentioned in the article - looks insufficient to me because there is no [...]

5 June 2023

My humble opinion

by Marcel Blok in General

Last week’s Petfood Industry’s Newletter featured 2 interesting articles; about premiumisation and humanisation. The conclusion of both articles is (I think) that continuing to follow these trends doesn’t make you stand out anymore. If everybody follows these trends (which has largely happened and is still happening) the value of differentiation becomes highly questionable. And a [...]

31 March 2023

Stepping out of the box.

by Marcel Blok in General

Only recently Debbie Phillips-Donaldson (PFI) wrote a blog about the decreasing relative value of pet food. At least, that is how I read it. On the one hand continued premiumisation boosted the value of the market, on the other like for like volume dropped slightly in value. It must be noted that these are USA [...]

5 March 2023

Is local hero?

by Marcel Blok in General

Already for quite some years I propagate the use of local ingredients in pet food. My thinking is simplistic: if a country can feed its people, why can’t it feed its pets? If we assume that under normal circumstances proteins, fats and carbohydrates are available to feed a country’s population, cannot these same proteins, fats [...]

7 March 2022

2022: the year of innovation.

by Marcel Blok in Strategy

Of course, calling any year “the Year of …….” is hazardous and some might even say pompous. But what speaks against it, if we bear in mind that nowadays virtually every day on the calendar is a day of something. Nothing official, just spontaneously created (I assume) like “the day to take the dog to [...]

7 April 2021

A different future is waiting for us.

by Marcel Blok in Strategy

A different future is waiting for us. A welcome challenge for some, an unwelcome nightmare for others. But different all the same. That’s what change is about! The pandemic is often mentioned as a game-changer. Which I think is wrong. Most of the trends that are spoken about today were already there – and noticeable [...]

15 June 2020

A theory

by Marcel Blok in Strategy

The People’s Republic of China (later China) is a booming pet food market; and is likely to remain so for years to come. That is good news for those who export pet food to China.

25 March 2020

Post-Corona

by Marcel Blok in Strategy

In most countries pet food is seen as a necessity of life; as is human food. This means there are no barriers for its sales, lockdown or no lockdown. The main question is: will specialty outlets (pet shops etc.) stay open or not? In a lot of countries only supermarkets and pharmacies are allowed to […]

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Pet food M&A in 2025

My confession

Innovation, the continuing story

My humble opinion

Stepping out of the box.

Is local hero?

2022: the year of innovation.

A different future is waiting for us.

A theory

Post-Corona

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