Blog

21 June 2018

by Marcel Blok in Brand

Science?

Hereafter a reaction to a post in Pet E-news. About what people know and understand re. the use of “scientific” language. I wish to concur with Peter’s point of view. Digestibility may not be in everybody’s daily vocabulary, but I am convinced that it means the right thing to quite a lot of people.

14 June 2018

by Marcel Blok in Product

Unexploited wealth.

Over the years people in any industry have ideas concerning their activity. Whether product or business or systems or processes, just ideas. Sometimes these ideas get executed. In most cases however they don’t. For a variety of reasons. Too early = market is not ready, too complicated, not doable because of the state of technology. […]

6 June 2018

by Marcel Blok in Strategy

Stepping out of the box.

Only recently Debbie Phillips-Donaldson (PFI) wrote a blog about the decreasing relative value of pet food. At least, that is how I read it. On the one hand continued premiumisation boosted the value of the market, on the other like for like volume dropped slightly in value. It must be noted that these are USA […]

28 May 2018

by Marcel Blok in Strategy

Stem cells entering the limelight.

With increased frequency developments of stem cell meat are reported or documentaries shown on television. For those interested, YouTube offers a plethora of videos on the subject. The common denominator of the more recent information is: we are ready to roll!

20 May 2018

by Marcel Blok in Product

The fate of the bent cucumber!

A very interesting blog in (Pet eNews January 2 2018) mentions a study done by Drexel University. Debbie Phillips-Donaldson’s excellent article about the study shows a vivid example of how far we can go off course as an industry. Bloggers vilifying tripe as an ingredient for pet food; with pet food manufacturers concurring in their […]

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Science?

Unexploited wealth.

Stepping out of the box.

Stem cells entering the limelight.

The fate of the bent cucumber!

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