All posts by: Marcel Blok

by in General

Stepping out of the box.

Only recently Debbie Phillips-Donaldson (PFI) wrote a blog about the decreasing relative value of pet food. At least, that is how I read it. On the one hand continued premiumisation boosted the value of the market, on the other like for like volume dropped slightly in value. It must be noted that these are USA [...]
by in Strategy

2022: the year of innovation.

Of course, calling any year “the Year of …….” is hazardous and some might even say pompous. But what speaks against it, if we bear in mind that nowadays virtually every day on the calendar is a day of something. Nothing official, just spontaneously created (I assume) like “the day to take the dog to [...]
by in Strategy

A different future is waiting for us.

A different future is waiting for us. A welcome challenge for some, an unwelcome nightmare for others. But different all the same. That’s what change is about! The pandemic is often mentioned as a game-changer. Which I think is wrong. Most of the trends that are spoken about today were already there – and noticeable [...]
by in Strategy


In most countries pet food is seen as a necessity of life; as is human food. This means there are no barriers for its sales, lockdown or no lockdown. The main question is: will specialty outlets (pet shops etc.) stay open or not? In a lot of countries only supermarkets and pharmacies are allowed to […]

by in General

Cellular agriculture

Only recently I came across some information about cellular agriculture. The popularised short version seems to be cell-ag. For me this is an extremely intriguing development. I was aware of the developments of cultured meat or lab meat; or whatever one wishes to call it. But it goes much further than that. It’s about nature […]

by in Product


The quest for so-called novel proteins is incessant and more shared than ever before. For a great variety of reasons. Nutritional ones, ecological ones, economic ones, sustainability ones. And a few more.

by in Strategy

Trends again!

In our optimism we tend to focus on upward trends, conveniently ignoring the downward ones. Let alone the ones that have faded into oblivion. And as we know, sooner or later most trends are destined to be countered by anti-trends. This I believe tells us something about the sustainability of trends in general.

by in Product


In one of Debbie Phillips-Donaldson´s (Petfood Industry) recent articles about trends, the last paragraph caught my eye. New standards for super-premium were mentioned (note: not by Debbie herself, she quoted somebody else). I read that with mixed feelings. Jealousy because there seem to be standards for super-premium I wasn´t aware of and joy because super-premium had become […]

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    Marcel Blok is the sole owner of Change Stranamics. The main activity of the company is to act as advisor to players in the global pet industry. This advice will primarily be strategic in nature and aims to help companies and its owners to find and stay on the road to a sustainable future.


    Hogeweg 15, NL – 5823 CD Maashees


    +31(0)478 636388