Blog

In my work as a consultant I am more often than not in situations in which building brands is a main topic of conversation. I strongly adhere to the school which teaches us that story-telling is key. To get the message across, to point out relevant detail. Certainly also because long lists of attributes without supporting evidence have lost their shine and significance; at least for me. People (and that includes our final customers) are curious and we need to satisfy that curiosity. In a transparent, unambiguous and uncompromised way. We do that because we want our customers to become adherents, fans, defenders of our message, ambassadors of our brands..

And that is exactly where I got things wrong. I forgot to properly brand my own activity!
Which I became aware of when people (particularly the younger generation) at international gatherings said to me “yes, I have heard of you, but what do you do exactly?” Typically a case of acceptable to good brand-awareness, but no brand-identity.

If you want to know a bit about that identity, why don’t you take a few minutes to read about my services; under blogs you find some articles and posts that I have written over the years which give you a fair idea of my views on the industry and – as my cross-Atlantic friends say – “where I am coming from”. Should you have post-reading questions or remarks, don’t hesitate to contact me.

Happy reading!